date: July 15 2019
Written content strategies and blog posts are a great way to attract traffic to your site. To maximize your chances of being read, you have to adopt a writing style that can please humans as well as algorithms! Here’s how.
Unless you are the star player of a sports team or the president of the country where Apple and Tesla were born, it may be difficult to get people to read you. In fact, it’s the interest of the search engines algorithms that you must first arouse. They are the ones who will redirect your article to potential readers.
Internet users have questions and Google has answers. For example, for Google to show your article “The benefits of synthetic motor oil” to a user who is wondering about the benefits of synthetic motor oil, you have to convince Google of the relevance of your article. That said:
To help you structure your article and its content, use the reverse pyramid technique: start your text by answering the question right away and specify the details as you go along.
Before you start writing, know this: you will never thwart the algorithms. Never. It’s counterproductive to:
It’s essential to monitor the performance of every article. Many tools, such as Google Analytics, let you know how much time people spend reading articles and which topics generate the most clicks. These tools also inform you about the age, gender, and location of your readership. Use these indicators to determine the themes of your future articles and to adjust your style to your target.
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Looking to improve the presence of your company on the Web? Feel free to put into practice the advice we offer you through the articles opposite.
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